This article writes about the importance of social media in the marketing and events industry. It has become a must-have tool to market events as it it able to expand its reach within demographic and geographic markets. Social media also creates a high barrier for event managers to improve on how to attract customers, what to do during and post event in terms of social media. Thus, event managers really need to keep up with the current social trends to produce a successful event!
Development of social media pre-event
- Appeal to new customers
- Increased online registrations and ticketing procedures
- Match with consumer interests
- Allow hashtag trends
Development of social media during event
- Share real time experiences
- Maximise sponsorships
- Continue hashtag trends
Development of social media post-event
- Sharing experiences through posts, photos and videos
- Easy access to feedback
FCSV 