Download Festival has introduced a Mindfulness Programme for 2019 where 3 sessions will be held per day to increase and improve attendees’ mind.
This new activity can benefit its social sustainability as the organisers are providing the awareness of mental health to the community. The message they are sending out conveys the tributes of music artists and concentrates on the mind being a powerful thing. Through this offering, the event is connecting with their attendees more than they usually would. Anticipating that participants will leave the site with a better mindset and thus, satisfaction and the need for Download Festival could increase. This strengthens their social responsibility to the community and can support its legacy.
FCSV 